14 August 2007

new era

Advertising has came to a new era, where the target audience has a new definition.
Many brands now actively target the GLBT community, as even the most conservative execs have come to realise that there's just too much money to be made from well-to-do, happy-to-spend GLBT consumers. And merely acknowledging consumers who sadly are used to being ignored if not vilified, does wonders for brand loyalty.
Log on to http://www.trendwatching.com/trends/forever/GLBT-ads.html to check out more ads.

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